The managing partner was sure they had a good deal with their largest commercial payer. "We negotiated that contract five years ago. It was solid." When I asked what percentage of Medicare they were being reimbursed, he paused. "I'd have to check."
He checked. The answer was 87% of Medicare for their top 10 CPT codes. The payer's current standard offer to new practices in the same market was 110%. The practice had been leaving roughly $230,000 a year on the table because nobody had opened the contract since it was signed.
"You cannot recover margin you do not know you are losing."
Most independent practices treat payer contracts like most people treat their cable bill. They signed up, it seemed reasonable at the time, and they haven't looked at it since. Meanwhile, the payer has adjusted rates, added new fee schedules, and changed reimbursement methodologies.
This isn't malice on the payer's part. It's business. Payers aren't going to call you and say, "Hey, your rates are below market. Want us to fix that?" That's your job. And if you're not doing it, you're subsidizing their margin with yours.
The problem gets worse because most practice leaders came up through clinical training, not contract negotiation. Reading a fee schedule feels like reading a foreign language. So the contract sits in a drawer, the auto-renewal kicks in, and another year of below-market reimbursement goes by.
Here's the uncomfortable truth: the practices that negotiate get paid more. Not because they're bigger or better. Because they asked.
A surgical subspecialty practice with 8 providers had contracts with 5 commercial payers. They hadn't renegotiated any of them in over 3 years. The practice administrator assumed the rates were "industry standard" because the payers had told them so during the original negotiation.
An operational review started with a simple exercise: pull the top 15 CPT codes by volume, look up the current Medicare rate for each, and then compare what each payer was actually reimbursing. The results fit on a single table.
Three of the five payers were reimbursing below 100% of Medicare on at least half of the top codes. One payer, representing 22% of the practice's revenue, was paying 91% of Medicare on their highest-volume procedure.
The practice initiated formal renegotiation with two payers, armed with market data and volume leverage. Within 6 months, they secured rate increases averaging 12% across their top codes, translating to approximately $280,000 in additional annual revenue.
Revenue: $100,000–$300,000+ in recovered revenue depending on practice size and payer mix
Operations: No additional staff, hours, or patients required—you're simply getting paid what you're owed
Strategy: Establishes a discipline of annual contract review that compounds over time